“It’s a complementing product,” Stein says. “It’s like a bathing suit product and a sweater product. It’s like a husband-and-wife thing.”

Is the Wearable Towel making us stupid?

“You must remember that … half of the population is dumber than average,” says Bob Garfield, ad critic for Advertising Age. “Included in that are people who may have been flummoxed by existing towel technology.”

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